Forum
How to kill a community
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shadolin wrote
at 12:45 PM, Friday August 14, 2009 EDT |
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n00bee wrote
at 9:45 PM, Sunday July 24, 2011 EDT bumb
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TheBetterYodel wrote
at 11:42 PM, Sunday July 24, 2011 EDT 10) Measure meaningless metrics that make you look good. Number of posts (include all those "me too" messages to bump up your numbers), number of members (regardless of their engagement or visi tfrequency) all can make you look good with out ever really surfacing whether the community serves your business and customers well.
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deadcode wrote
at 12:00 AM, Monday July 25, 2011 EDT That article is a press release...
We do sales and marketing materials always able to fool people into thinking they are educational based. Look at who wrote the article; it is the CEO of a companies selling community consulting/products. The process works like this: 1. CEO hires PR Firm. 2. PR firm authors articles with plugs for the company. 3. PR firm uses connections with blogs / news websites to get the article picked up. 4. Viola; press for your business Moral of the story: Don't get your facts from commercials. |
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deadcode wrote
at 12:00 AM, Monday July 25, 2011 EDT We = why
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K8Dice wrote
at 12:10 AM, Monday July 25, 2011 EDT lol dead
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